Clear as Mud

Making sense of the data

Clear as Mud


Clear as Mud is a blog from RotoruaNZ Insights Team, led by Justin Kimberley.

There is a lot of data and information out there and it can be intimidating to try and understand it all. This blog will aim to present relevant information in an easy-to-understand format for Rotorua businesses and potential investors to help inform decision-making and encourage evidence-based inquiries.


If you have any questions or feedback, please reach out to us at insights@rotoruanz.com 

Insights & Intelligence

Post 1: Visitor perceptions research from Australia and New Zealand

March 11, 2022

Post 2: An in-depth look into commercial accommodation in Rotorua

April 29, 2022

Post 3: The evolution of the insights dashboard

May 20, 2022

Post 4: Rotorua Visitor Economy Infographics

July 21, 2022

Post 5: Internationals are back in the mix

August 12, 2022

Post 6: Taking a deeper look into arrivals data and airline capacity

August 22, 2022

Post 7: A snapshot of the latest arrival stats

October 14, 2022

Quick Facts

Did you know...

The International Mountain Biking Association (IMBA) has rated Rotorua as one of the world’s best mountain biking destinations. It is one of only seven gold-level IMBA Ride Centres in the world.