Rotorua Visitor Spend Dashboard

Enabling better understanding of visitor spend


Knowing what visitors spend money on and the seasonal variations of peaks and troughs throughout the year is important to businesses targeting their product offering and managing their cashflow and staff scheduling.

The visitor spend dashboard below uses data sourced from the electronic card transactions and spend at Worldline merchant Point of Sale (POS) terminals. The Worldline network has approximately 70% market share of electronic transactions, with the reported values being scaled up to 100% to include other POS networks. Electronic card transactions do not include cash and online.

If you have any questions or feedback, please reach out to us at insights@rotoruanz.com 





Tourism Electronic Card Spend Dashboard

Data source: Ministry of Business, Innovation and Employment - Tourism Electronic Card Transactions (TECT)

  • This dashboard segments data based on Regional Tourism Organisation (RTO), Market, Product' (eg. Accommodation, Recreation, Dining etc) and Month. 
  • Click on the page tabs directly below this line to move between dashboard pages and then click the drop down arrows in blue boxes to make user selections.